Strategy
Clear thinking on marketing, positioning, visibility and why people choose one brand over another.
Marketing strategist · Story-led creator
I make brands easier to understand, remember and choose.
Hi, I’m Mowa.mi. I run Taaja Media, helping founders and consumer brands turn good ideas into clear stories and marketing people connect with. I also make videos about the people and places I encounter along the way.
I work through strategy.
Yes, I do
more than one thing.
You might know me from Taaja, a podcast, a campaign or a Road Sage video. They’re all parts of my work.
My work sits at the intersection of strategy, storytelling and lived experience. I study how people make decisions, help brands communicate with clarity and document what it looks like to build creative businesses—and explore Africa by road.
Building
The honest work behind growing Taaja, leading creative teams and building from Africa.
Media
Story-led content, conversations and creative direction that turn ideas into experiences.
Life
Travel, people, culture and the everyday moments that shape how I see and tell stories.
Results I can point to.
people joined TEDxSamaru’s WhatsApp community in less than a week
years learning, leading and building through marketing
consumer and creative sectors worked across
Projects I’ve worked on.
Taaja Media
Seth Studios
TEDxSamaru
Road Sage
Million and One Podcast
Strategy-led creative agency
Taaja Media
Helping ambitious consumer brands grow through strategy, storytelling and creative campaigns. Our team works across Jos, Lagos and Abuja.
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Visual storytelling studio
Seth Studios
Creative direction and visual production for brands, events and stories that matter.
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Ideas and community
TEDxSamaru
Helping bring people together around ideas, storytelling and meaningful live experiences.
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Road-travel media project
Road Sage
Creating African road-travel experiences and sharing the people, places and stories along the way.
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Conversations and culture
Million and One Podcast
I serve as a host, producer and community storyteller, making space for conversations about people, culture and the stories that connect us.
↗What people say about the work.
“Hi Mowaa, how are you doing? Thank you so much for today. You really impressed me, and I genuinely enjoyed working with you. I love seeing young ladies who are confident, highly efficient, and know exactly what to do without being told. I really appreciate you and the professionalism you brought today. Thank you. It was lovely working with you. 💙”
“Mowa has been an outstanding lead for TEDxSamaru’s media and publicity team. She took full ownership of our online image, driving organic growth from zero to over 1,500 followers across all social media platforms without shortcuts; just authentic, engaging content. This also includes growing a Whatsapp community from 0 to over 1200 in less than a week in 2024.
Under her leadership, our campaigns were visually striking, consistent, and aligned with the TEDx vision. What impressed me most was her ability to translate abstract ideas into clear, compelling content that resonated with audiences and generated real buzz. Managing both strategy and execution, she demonstrated talent, creativity, and commitment at every step.
Dedicated and visionary, Mowa ensured that our brand presence reflected excellence, and her work continues to inspire recognition beyond our immediate community.”
“I had the pleasure of working with Mowa as Head of Media and Publicity for TEDxSamaru. She is an exceptional brand architect who brought our vision to life, turning TEDxSamaru into an experience the community truly connected with and loved.
She was instrumental in growing our community to over 1,000 members and driving ticket sales for the event. Beyond creating compelling content, she led her content team effectively, ensuring every message, design, and post reflected our brand's personality and resonated with our audience. Her creativity, strategic thinking, and dedication made a huge impact on the success of our event.
Mowa is a rare talent, skilled in both content creation and leadership, and any team would be lucky to have her.”
“Hello Mowa,
I hoped you arrived home safe.
I just want to sincerely thank you for the wonderful work you did today.
Despite being tired, you were so patient and stayed right till the end. Thank you for putting in so much effort to help bring the dream of this little brand to life it truly means a lot.
Keep up the amazing work. The Lord is your strength, always.
Thank you again.”
“Three words- Personality, Authenticity and Excellence!! That's the Mowa Touch ✨.
Everything Mowa touches turns to gold 🥇. Her energy is unmistakable, it's calm and chill yet exciting and infectious- exactly what social media content needs in these days of toxicity and overstimulation.
One thing you can be sure of is that Mowa will never deliver anything less than quality. She'll go above and beyond to make sure it is global standard and she puts heart into all she does.
To make that happen, accountability is everything. She'll make sure she meets the project timeline but if she needs more time you'd best believe it.
Let's talk about the way she works with people. She has a way of getting people to do things they normally wouldn't- willingly as at that 😅😅. Her energy gets "all hands on deck" and before you know it, you are volunteering to help out. I am in Sponsorship and Partnership in TEDxSamaru- the head of the unit for that matter, but I would go above and beyond to ensure Mowa had all the help she needed to get content and social media locked and loaded even if it wasn't my job.
Her team loves her, she loves them, the synergy is amazing and they keep rolling out results. The professionalism is top notch and yet not suffocating- the way she balances it out is magical.
If Mowa ever says yes to working with you, you should arrange Thanksgiving dinner. And if you are in need of great talent to work with, look know further- she is your best pick. Take my word for it and thank me later by inviting me to that Thanksgiving dinner 😌😌.”
“I had the pleasure of working with Mowa as our Social Media Manager, and her impact was transformative. She developed and executed data-driven campaigns across Instagram, LinkedIn, Facebook, and X, harmonizing the brand's social media presence that laid a solid foundation for growth. During her time, she increased our overall engagement by 65% and grew our follower base by 40% in just six months. Mowa has a keen eye for trends, exceptional content creation skills, and the ability to align social strategy with brand voice. Beyond metrics, they fostered meaningful audience interactions and elevated our digital presence. I highly recommend Mowa for any team looking to strengthen their social media impact.”
Work with Mowa
Bring me in when the idea is good, but the story is not yet clear.
Strategic advisory
Brand, marketing and content direction for founders and consumer businesses.
Founder visibility
Positioning and content systems that make the person behind the company worth following.
Workshops & speaking
Practical sessions on marketing, storytelling, social strategy and building trust.
Creator partnerships
Story-led collaborations across lifestyle, travel, hospitality and culture.
Watch and learn
Marketing. Brand building. Life.
Longer conversations, practical breakdowns and an honest look at what it takes to build meaningful brands and creative businesses.
Watch on YouTube ↗Let’s make the idea clearer